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The purpose of this program is to provide Canadian fair and exhibition organizations education, tools and resources to reach their full potential. Individuals will develop a credible foundation of knowledge, skills and abilities essential to perform all components of running a fair or exhibition organization. This is a voluntary designation program where those who meet established standards will be recognized.


The online learning program is founded on flexible learning schedules. Participants must complete each module’s readings and activities within a two-week timeframe. There are no synchronous components in order to allow learners to participate when they can.


The content is primarily text-based in order to be accessible by the entire industry and driven to accommodate the rural and remote areas. Multimedia will be used as a complementary additional/optional resource, however students will not be recorded on video.


Courses will be offered twice a year, commencing the first week of October and the first week of February. Students have a maximum of five (5) years to complete all courses in order to receive their designation.


One time course material fee

Course fee (per course)

Capstone project fee









Until February 14, 2023, CAFE members & non-members can register for the entire courseload of the Designation program free of charge!


There are six, 8-week courses that participants will be required to complete.


The courses are:

100: Running your organization

200: Engagement

300: Supporting diversification

400: Financial management practices

500: Leadership and governance

600: Event planning

Capstone project


In each week of the program participants will be required to:

  • Complete readings (including at least one chapter from the newly designed Canadian Fair & Exhibition Organization Management Book)

  • Participate in two discussion groups

  • Share a minimum of one best practice related to the learning outcomes

  • Complete a multiple-choice quiz


Each course allows for a multi-week window to complete each module as referenced above: participants will have two weeks to complete each module. Multiple weeks are also entirely dedicated to completing assignments. 


To be awarded full participation points, you must participate in each discussion group by not only providing your own comment, but also by commenting on two of your colleagues’ posts in each discussion. Participation is a key component of evaluation in order to enhance the learning experience.


There is also a short mid-term assignment as well as a final assignment. No course material, discussion forums, or quizzes will be required the week these assignments are due. We encourage participants to use the assignment as an exercise for their own organization in order to maximize the value of the assignment. 


Finally, there is a capstone project to be completed after all courses have been completed.

For more information please the CAFE Program Coordinator contact Angelo Leo at

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