Digital Marketing & Engagement: Your Fairs & Events Best Practice Playbook

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With the ever-changing times and many in-person events and gatherings put on hold, your digital presence is more important than ever.  How are you communicating with your customers during your off-season?  Are you able to keep top-of-mind, create and sustain customer excitement even 6 months before your event?  Are you effectively interacting with your customers (even while at home!) to learn how you can tailor your event to exceed their expectations?   Join us to learn how to create a social media playbook to not only weather the current storm, but position you to succeed - and grow! - in the future.  It will contain tips and tricks for organizations of all sizes. 

About Vanessa Hutchinson

With a background spanning retail, e-commerce, 360 event management, partnership planning, experiential marketing, and data-driven social media strategy, Vanessa has the expertise to not only deliver an insightful deep dive into your business performance but also fresh, forward-thinking solutions to overcome challenges.  

Always a bright and energetic force, her strong people-service oriented approach is best illustrated by her work with University of Toronto, Live Nation, Under Armour, Ontario Medical Association, Nelson and many others. After completing a B.Sc. from the University of Guelph, Vanessa’s last stops in the education circuit was with an MBA from McMaster's DeGroote, where she demonstrated her fearlessness in seeking out employment opportunities in Finland and further finance courses at EDHEC in France.

She specializes in driving strategic business growth and stakeholder alignment through expert marketing that challenges clients to look beyond their limits and engage in insight-driven long term planning and execution.